Sangeeta Giroti.
Sangeeta Giroti is the founder and creative director of GIROTI, an artist whose work has always lived at the intersection of art and emotion, in the belief that a beautiful object can hold a feeling and give it back to you, years later, intact.
The first chapter, PARSHE
Her entrepreneurial journey began in 2011, when she founded PARSHE, a women's fashion boutique. PARSHE was never only a store. It was her education in design, merchandising, customer experience, and the world of fashion, earning a following for its carefully curated collections and styling collaborations. After four years, life took her family in a different direction, and PARSHE came to a close. The dream did not.
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A sensibility shaped across cities
Born in Delhi and shaped across India, London, and New York, Sangeeta carries an unusually layered eye: the heritage and ornament of India, the restraint of Europe, the modern confidence of New York. It is the signature beneath everything she designs.
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From a studio, a house
Years later, with greater experience, deeper clarity, and a stronger sense of purpose, she began building GIROTI, not simply as a brand but as a long-term luxury house. It grew from SG Studio Art LLC, the creative studio where she worked by hand in paint, candle, and resin, into thoughtfully designed collections across home fragrance, jewellery, wearable art, and leather. Many of the house's signature scarves begin as Sangeeta's own original paintings, artwork translated into pieces meant to be worn and kept. Her design credo is simple: every collection should have a reason to exist, every design should tell a story, every decision should reflect a philosophy.
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Her belief
The finest luxury is not made by following trends, but by creating pieces that endure: objects with stories, purpose, and emotional value, to be treasured for years.
ExploreAt the heart of it all is Journey of Love®, her philosophy and a celebration of love in all its forms: for oneself, for family, for craftsmanship, for the moments and journeys that shape who we become. GIROTI is the next chapter of her own journey: a vision for a globally recognised luxury house where art, craftsmanship, and emotion meet to create something timeless.